Logos & other brand assets All of our video deliverables adhere to your organization's brand standards—but of course, first we need to know what those brand standards are! Here's what to send our way: Logo files: Vector-based file types are preferred (.SVG, .EPS or .AI — some .PDFs are acceptable) .PNG file with transparent background, at least 500 x 500px is an acceptable alternative Brand colors (HEX codes are preferred) Brand fonts Any other assets we could use to customize your video (i.e. patterns, graphical elements, etc.) Note: If you are unable to provide these assets, our default is
By Josh Burdick|2023-04-06T00:31:51-07:00April 15th, 2021|Categories: Resources|Tags: Resources|Comments Off on Sending us assets? Here’s what we need!
Each video hosting platform has its own strengths and weaknesses, and which one is best depends on your marketing goals, types of content, and how you want to use your videos. Below are four platforms we have experience with and would recommend. Vimeo Vimeo is our top recommendation—it's our primary hosting platform here at Veritas. Vimeo does offer free accounts, but upgrading to their most affordable membership tier gets you many business-friendly features— interactive CTAs, custom-branded players, password protection for individual videos, and more. At the Pro tier, you can monetize your videos and sell to audiences worldwide—great
By Josh Burdick|2023-04-06T20:29:25-07:00April 8th, 2021|Categories: Resources|Tags: Resources|Comments Off on Choosing the best platform for your video
To get the most out of your video investment, use these distribution tips. Considering your options for video hosting platforms? Learn more about that here Share on social Engage your audience! Posts with more video are shared more often, and get more 'likes' than posts without. Platforms like Facebook and Instagram can benefit from square or vertical video—contact us about getting your videos reformatted for these channels! Facebook Upload your video directly; avoid just posting a link to YouTube or Vimeo Include captions; videos on Facebook autoplay without audio Tag the people & businesses featured in the video, and
By Josh Burdick|2023-04-07T01:06:22-07:00April 7th, 2021|Categories: Resources|Comments Off on How to get the most out of your video
Thanks for trusting us with your video project, and being a part of the production process! We know that being on camera can be intimidating—but it doesn't have to be! The team here at Veritas wants this shoot to be a unique and fun experience for you. Here are a few tips to set you up for success. Presentation tips Whether you're shy and soft-spoken or a professional public speaker—anyone can be great on camera! The lights and camera(s) can be distracting and intimidating... Take a deep breath, and we'll just have a chill, normal conversation! There's no pressure!
By Josh Burdick|2023-04-05T01:15:46-07:00April 7th, 2021|Categories: Resources|Tags: Resources|Comments Off on How to prep for your shoot with Veritas