In this fourth episode of The Creative Brief, Josh sits down with Gavin Willis of Whatcom Family Farmers (a non-profit advocacy group in Whatcom County) to discuss how video can build awareness and foster engagement. They discuss various aspects of planning out video, and the importance of thinking through what you want your video to achieve and where you want to use it, even before you get started.

Whatcom Family Farmers REAL Series: veritasmediapro.com/portfolio/r-e-a-l-series-with-whatcom-family-farmers/