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The Creative Brief

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The Creative Brief | S1E6: Elevating Events with Video

Lydia Linsner
July 13, 2022

https://youtu.be/bmSwi1hvAS8 In this sixth episode of The Creative Brief, Josh sits down with Barbara Chase, Executive Director of the Whatcom Business Alliance, to talk about how she was able to leverage video during the 2022 Whatcom Business Awards.Watch the awards program videos: veritasmediapro.com/portfolio/2022-whatcom-business-awards/Learn more about the Whatcom Business Alliance whatcombusinessalliance.com/ Learn more about Veritas Media…

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The Creative Brief | S1E5: Improving Training with Video

Lydia Linsner
June 8, 2022

https://youtu.be/qgCkZL5ufNU In this fifth episode of The Creative Brief, Josh sits down with Jenn Mason of Little Bubble Communications to talk about the power of using video in training–including some new first responder video training being produced right here in Whatcom County.

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The Creative Brief | S1E4: Building Awareness with Video

Lydia Linsner
May 17, 2022

https://youtu.be/4-x4uabS3Mg In this fourth episode of The Creative Brief, Josh sits down with Gavin Willis of Whatcom Family Farmers, a non-profit advocacy group in Whatcom County, to discuss how video can build awareness. They discuss the aspects of video that make it particularly good at fostering engagement, and the value of thinking through what you…

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The Creative Brief | S1E3: Virtual Events

Lydia Linsner
April 20, 2022

https://youtu.be/zTns2rT-Hc8 In this episode of The Creative Brief, Josh sits down with marketing professional Matt Lesinski to discuss virtual events, their unique value as a marketing tool, and the process of creating an engaging experience for an audience from a virtual space.

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The Creative Brief | S1E2: Video for Inbound Marketing

Emily Butz
February 24, 2022

https://youtu.be/YnNhQHsZCxY In this episode of The Creative Brief, Josh sits down with marketing professional Matt Lesinksi to discuss the inbound marketing methodology, how you can use video to support it, and how it can heighten your marketing efforts and sales process.

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The Creative Brief | S1E1: Episodic Content

Emily Butz
February 17, 2022

https://youtu.be/FFDFLQlTuIk In this first episode of The Creative Brief, Josh speaks with Emily Butz Austerberry, editor for the Lighthouse Mission Ministries’ ‘Hope for Bellingham’ 5-part series and mini-documentary. They discuss episodic content, its value, and tips for creating episodic content for your brand.

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