Logos & other brand assets
All of our video deliverables adhere to your organization’s brand standards—but of course, first we need to know what those brand standards are! Here’s what to send our way:
- Logo files:
- Vector-based file types are preferred (.SVG, .EPS or .AI — some .PDFs are acceptable)
- .PNG file with transparent background, at least 500 x 500px is an acceptable alternative
- Brand colors (HEX codes are preferred)
- Brand fonts
- Any other assets we could use to customize your video (i.e. patterns, graphical elements, etc.)
- Note: If you are unable to provide these assets, our default is to match colors and fonts to your organization’s website
Photos
- Preferred file types: .TIFF or .JPEG
- Minimum frame size: 1000 x 1000px
Video files
- Preferred file types: .MOV or .MP4
- Minimum frame size: 1920 x 1080px
Time spent in planning and “pre-production” before the cameras roll is the most important part of the video process. You should cringe when someone says, “fix it in post.” Trying to fix your script in the edit, or worse, during your studio session is unproductive and time-consuming. We’ve seen it happen, and it’s not a […]
