How do you engage people to care? Lighthouse Mission takes on this communication challenge every day. To amplify the need, demonstrate mission’s impact, and motivate action towards their new fundraising efforts, Lighthouse Mission asked Veritas to help them craft 30-sec tv spots and 16 social videos. The social videos specifically could be rolled out over time, to bring attention to the purpose behind the new building, and educate the public on the specifics of the project in small, shareable chunks.
“Remember Me?”
Social Videos
