Cirrus Cycles, creators of the KINEKT Seatpost, had a problem: how to you showcase a fantastic, life-changing product that happens to: A) be technically complex, B) have many equally valuable benefits, and C) exist in a not-so-flattering environment (namely, under the seat of a bike rider)?
We teamed up to create this product demo video that showcases the benefits of the product, breaks down how it works, and makes riding over nasty, bumpy terrain look fun!