Barron Heating and Air Conditioning wanted help in recruitment. To engage those looking for work, we created 5 employees bios, each showing one person’s unique path into the trades—from early interest to career pivots, and illustrating how each found a satisfying career with the Barron team.

These stories were then combined into a short “Build Your Own Trade Story” 30-second Ad.

Shelby: “Find Financial Independence”
Jim: “HVAC Chose Me”
Dan: “Get Paid to Learn”
Carey: “Serve People”