Alcoa Intalco Works in Ferndale needed a creative solution to a recruitment issue. The aluminum smelting and casting house was hiring, but also fighting rumors that they would be closing.
Working with their HR and marketing teams, we cut together a 30-second broadcast spot that would air throughout Whatcom County. Messaging focused on the value of the business for the local economy, and the strength of the aluminum industry at large.
Because we had worked with Alcoa on other projects, we were able to re-use a lot of beautiful footage. Voice talent was also an Alcoa employee—so production was relatively minimal. It’s a powerful reminder to start with what you’ve got!