During lockdowns towards the beginning of the pandemic, Barron Heating was getting creative with its marketing goals. They started a campaign to promote the “Staycation Sweepstakes” — a series of sales and discounts for folks to make home improvements while they were spending so much time at home.

Veritas used existing, static ads and footage to create video assets to elevate the digital and broadcast campaign. Below are a few examples.

The TV broadcast ad spot