When a lot people walk onto our set, they have one big question: 'Is what I'm wearing…ok?'
They're not asking because we at Veritas Media are fashionistas, but because cameras and lights can mess up a perfectly fine outfit. There's a lot that goes into wearing something that looks great on camera. It's vital that you dress for video success; you want people looking at you and wondering what you'll say next, not wondering what happened with your wardrobe.
Before we show you the way to camera fashion success, it’s important to know: the camera doesn't see your wardrobe the same way you do. Think of the camera as a dumbed-down version of your eye: it has a hard time reading colors and patterns that your eyes and brain process naturally. What you wear helps the camera understand you.
We love it when people wear solid jewel tones—emerald green, ruby red, sapphire blue, and gold all play really well on camera. These kinds of colors are highly saturated, and pleasantly compliment nearly every skin tone. Jewel tones make you look bright, lively and engaging—and don't look too bright or too muted against most backgrounds.
Also consider what colors really make your eyes pop. Engaging eyes draw people into what you're saying!
While pastels, neons, and black & white all look great in the mirror, they can be a gamble on camera. Pastels can make some skin tones look grey, and neons can make your skin look sallow. Without well-done make-up, wearing black could make you look older, accenting any dark circles under the eyes. Navy is a better choice if you want to go dark. Wearing white or bright yellow swings too far in the other direction. Studio lights bounce off these colors and smack the camera, making your clothes appear too bright and distracting.
Remember that the camera is a dumbed-down version of your eye; if you have a hard time seeing your clothes' tiny patterns, the camera will have a much harder time reading them. Simpler is better.
Fine, busy patterns—like thin stripes, polka dots, or teeny checker patterns—can create a moiré effect in camera. Moiré effect is a groovy kaleidoscopic pattern that starts dancing across your patterned shirt as you're talking, distracting your audience. Big patterns on the other hand—large plaid, for example—can make your outfit more visually interesting if used sparingly. It's smart to layer with a solid color sports coat, cardigan or sweater, to keep viewers focused on your face.
Big brand names, graphics or labels on your clothes are distracting. Even if your video is about your love for a particular clothing line, leave it at home.
The rule for materials is pretty simple: if it's shiny, leave it at home. The bright studio lights will bounce off sequins, silk, satin, or anything else glossy and metallic-looking. Although, some can pull that off…
The camera tends to be very astute in picking up lint, dirt, stray hairs and wrinkles on your clothes. Be sure to iron your outfit when appropriate, and our production team will always have a lint roller on hand, so your audience doesn't feel compelled to brush something off your shoulder.
It's also worth noting that under the lights and on the spot, you'll feel better wearing breathable, comfortable materials that won’t show sweat. Our lights get hot, people get nervous, and sometimes antiperspirant doesn't do the trick. We want you relaxed and focused on your message—not how itchy and hot that new sweater is.
Ok, now that you've picked out your outfit made up of jewel tones that accent your eyes and makes you feel like a million bucks, here’s Veritas Media’s Guide to a Great Interview with additional tips on hair, make-up, presentation style, and more. Everything you need to rock your interview out of the park!