So you’ve worked hard at creating a video for your business and you’re ready to set it free—awesome! If you’ve never used video before for your business the options for promoting it can be overwhelming and you might not know where to start. But there are a few surefire things you can do to make sure you get the most out of your video investment.
One of the biggest mistakes a lot of businesses make with video is that they don’t have a plan. I've seen a lot of people upload their new video to the interwebs hoping that the internet gods will look down favorably on it and declare it the next Gangnam Style or What Does the Fox Say? I'm sorry, but your company’s product video is unlikely to make it into YouTube’s trending playlists!
Take a different approach: create a strategic plan for your video and know what success looks like for you.
Create a strategic plan for your video and know what success looks like for you.
Before you start promoting your video ask some of the following questions:
- Who is this video for?
- Where will this video live?
- How will people find this video?
- What do you want someone to do immediately after watching the video?
- What existing marketing channels could be improved by using video?
- What does success look like for this video? How will you measure it?
Once you have a clear idea about the goals for your video the next step is to execute on that strategy. Each channel (your website, Facebook, Instagram, email, online ads, etc.) has unique challenges in using video effectively. I’ve developed a guide that walks you through, channel by channel, step by step all of the best practices for promoting your video.
This 4-page guide is available below, absolutely free.
The video marketing guide covers the following areas:
- Big picture questions—defining your video marketing strategy
- Hosting your video—who will you choose?
- Prepping your video for flight: Customizing your player and getting the metadata right
- Adding video to your website
- Sharing video on social media
- Using video in email marketing
- Leveraging video in ad campaigns
- Evaluating success with video analytics
Download the guide and let me know what you think. You might find it helpful to print it out and use it as a checklist as you go about promoting your video.
It doesn’t take an advanced marketing degree to incorporate video into your marketing strategy. If you apply the recommendations in the Video Marketing Guide you’ll be well on your way to making your video return on your investment.
What are your challenges with video marketing? Did this guide help you? Let us know in the discussion below!